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PRICING & LIQUIDATION GUIDE FOR VENDORS

Price Smarter.
Recover More.

Strategic pricing helps you sell faster, recover more cash, and reduce waste.

Maximize Cash Recovery
Reduce Waste & Storage Cost
Data-Driven Pricing Advice
Faster Sell-Through
Pricing hero image

Adjust Price as
Shelf Life Shrinks

The earlier you start, the more you can recover. Use this timeline as a general guide.

180+
Days Left
100%
Retail Price
150 Days
95%
Retail Price
180 Days
90%
Retail Price
90 Days
80%
Retail Price
60 Days
70%
Retail Price
30 Days
50%
Retail Price
14 Days
Clearance
Price
success

Higher recovery & profit Start early and maintain margin

warning

Lower recovery & higher risk Less time, bigger discounts

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See Your Potential Recovery Instantly

Enter your product details and get data-driven pricing recommendations.

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It's free for all vendors

Use our tools anytime to price better and sell faster.

Product & Inventory Details
Your Pricing Strategy
%
0% 100%
%
0% 100%
Your Results
Recommended Selling Price

Expected Outcomes
Units Expected to Sell
Gross Revenue
Total Fees
Net Cash You Recover
Your Profit (After Cost)
Recovery Rate
0%
100%
Tip: Starting early with a 20–30% discount usually gives the best balance of profit and sell-through.

Use This As a General Pricing Guide

Shelf Life Remaining Recommended Discount Expected Recovery Rate Action
> 180 Days 0% – 5% 98% – 100% Maintain Price
120 – 180 Days 5% – 10% 95% – 98% Monitor
90 – 120 Days 10% – 15% 92% – 96% Adjust Price
60 – 90 Days 15% – 20% 88% – 94% Start Promotion
45 – 60 Days 20% – 30% 82% – 90% Increase Discount
30 – 45 Days 30% – 40% 75% – 85% Act Fast
21 – 30 Days 40% – 50% 68% – 80% High Priority
14 – 21 Days 50% – 60% 60% – 75% Urgent
< 14 Days 60% – 80% 40% – 65% Clearance

Every Category, Different Strategy

Different product types behave differently. Use these starting points.

Food & Beverages
Food & Beverages
Discount: 20–40%
Ideal Window: 30–60 Days
Velocity: High
Risk: Medium
Pharmaceuticals
Pharmaceuticals
Discount: 10–30%
Ideal Window: 45–90 Days
Velocity: Medium
Risk: High
Personal Care
Personal Care
Discount: 15–35%
Ideal Window: 60–120 Days
Velocity: Medium
Risk: High
Cosmetics
Cosmetics
Discount: 20–40%
Ideal Window: 60–120 Days
Velocity: Medium
Risk: Medium
Baby Products
Baby Products
Discount: 10–25%
Ideal Window: 90–150 Days
Velocity: Medium
Risk: Medium
Household Items
Household Items
Discount: 15–30%
Ideal Window: 60–120 Days
Velocity: Medium
Risk: Low
Frozen Foods
Frozen Foods
Discount: 15–35%
Ideal Window: 30–60 Days
Velocity: High
Risk: High
Pet Food
Pet Food
Discount: 10–20%
Ideal Window: 90–180 Days
Velocity: Low
Risk: Low

The Math Behind Smart Pricing

Key formulas every vendor should know.

Discounted Price Discounted Price
RP × (1 - D)
RP = Retail Price
D = Discount %
Example:
250 = (1 - 0.30) = 175
Recovery Rate Recovery Rate
Recovered Value Inventory Value
× 100
Example:
137,812 / 150,000 × 100 = 91.9%
Break-even Price Breakeven Price
(Cost + Fees + Shipping + Packaging) ÷ (1 - Fees%)
Example:
(120 + 20) ÷ (1 - 0.125) = 160
Cash Recovery Cash Recovery
Daily Sales
×
Average Price

Choose the Right Path

Compare different pricing strategies and their impact.

Wait Wait & Do Nothing
  • • Inventory Expires
  • • 100% Write-off
  • • Storage Cost Continues
  • • Zero Cash Recovery
Recovery: NO
Loss: 100%
Sad
Discount Late Discount Late
  • • Heavy Discounts
  • • Moderate Sales
  • • Lower Profit
  • • Higher Waste
Recovery: 40–60%
Loss: 40–60%
Moody
Price Smart Early Price Smart Early
  • • Strategic Discounts
  • • Faster Sales
  • • Higher Profit
  • • Minimal Waste
Recovery: 80–95%
Loss: 5–20%
Smiling

Real Vendors. Real Recovery.

See how vendors like you are turning inventory into cash.

Pharma Distributors Ltd.
Paracetamol 500mg
60 Days Left 1,500 Units
Invested Value ₦2,250,000
Recovered ₦2,078,000
Recovery Rate 92.4%

"Pricing early with 25% discount helped us recover over 90% of our value."

- Operations Manager
FreshMart Superstores
Assorted Beverages
30 Days Left 2,000 Units
Invested Value ₦1,800,000
Recovered ₦1,476,000
Recovery Rate 82.0%

"The pricing guide helped us clear stock fast with good profit."

- Inventory Manager
HealthPlus Pharmacy
Vitamins & Supplements
45 Days Left 900 Units
Invested Value ₦960,000
Recovered ₦812,000
Recovery Rate 84.6%

"Expiringsoon tools are a game changer for our near-expiry inventory."

- Outlet Owner
READY TO PRICE SMARTER?

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